Set up and optimised Search Campaigns for a law firm focused on Speeding Ticket, Criminal Lawyer, and Traffic Ticket Lawyer services — generating 134 conversions at a $110 CPA from $14.7K spend.
A law firm specialising in traffic and criminal defence needed a reliable pipeline of qualified leads from Google Search — but their existing campaigns were unfocused, burning budget on irrelevant queries with no clear conversion tracking or CPA target in place.
Legal search is one of the most competitive and expensive verticals in Google Ads. Without tight keyword strategy, negative match lists, and conversion-optimised landing flows, ad spend disappears fast with little to show for it.
Smartal Solutions rebuilt the account from the ground up — structuring dedicated campaigns for each service line (Speeding Ticket, Criminal Lawyer, Traffic Ticket Lawyer) with tightly themed ad groups, exact and phrase match keywords, and intent-matched ad copy for each query type.
Conversion tracking was audited and reinstalled via Google Tag Manager, enabling smart bidding to optimise toward actual case enquiries rather than raw clicks. The campaign ran for 30 days, delivering 134 conversions at a $110 CPA — fully in line with the firm's target cost per client acquisition.
Over a 30-day campaign window (Oct 28 – Nov 26, 2025), the restructured Google Ads account delivered 134 conversions from 4,460 clicks at a $110 CPA — within the firm's target acquisition cost and generating a consistent flow of qualified case enquiries for all three practice areas.
The campaign demonstrated that precise campaign architecture and intent-matched ad copy can make legal advertising financially viable even in a high-CPC vertical — without inflating spend to generate results.