IAQ & Mold Testing

The Problem

An Atlanta-based mold and indoor air quality testing company was struggling to generate consistent leads through digital channels. Despite operating in a high-demand, high-urgency niche, they had no structured Google Ads presence — meaning customers searching for immediate help were landing on competitors instead.

The business needed a cost-efficient way to capture local demand and turn searchers into booked appointments — fast.

• No existing Google Ads account or conversion tracking set up
• Highly localized service area with no geographic targeting in place
• High-urgency keywords going completely untapped
• Website lacked conversion-focused structure and call-to-action clarity
• No visibility on cost-per-lead or campaign performance

The Solution

We began by auditing the business's online presence and redesigning the website's landing experience to improve clarity and conversion rate. Then we built a full Google Ads Search campaign from scratch — structuring tightly themed ad groups around high-intent keywords specific to mold testing, air quality inspection, and remediation services in the Atlanta metro.

Every element was calibrated for local relevance: geotargeting, ad scheduling, and bid adjustments were all set to match peak demand windows for emergency and residential IAQ services.

• Website design improvements to boost landing page conversion rate
• Full Google Ads account setup with conversion tracking installed
• Tight keyword clustering around mold testing, IAQ, and air quality terms
• Geo-targeted campaigns focused on Atlanta and surrounding zip codes
• Ad copy written to address urgency — health, safety, and speed of service
• Ongoing bid optimization and negative keyword pruning to reduce wasted spend

Campaign Screenshots

Real results from the Google Ads dashboard — 121 conversions at a $31.97 CPA with a 3.86% CTR from $3.87K in managed spend. Click any image to view full size.

Google Ads Dashboard — 121 Conversions / $31.97 CPA

Campaign Performance Analytics

The Result

The campaign delivered 121 qualified conversions — booked inspections and enquiry calls — at a cost of just $31.97 per acquisition. For a local service business where a single job averages several hundred dollars, this ROAS was highly profitable from day one.

By combining website optimisation with precision-targeted ads, we turned an invisible local business into a lead-generating machine in the Atlanta market. Client details are protected under NDA.