Furniture Store — Facebook Catalog

A Furniture Retailer Spending on Facebook Ads With Almost No Return

The client — a furniture store with a strong product catalogue — was running basic Facebook Ads with generic creative and flat targeting. Despite a reasonable budget, their return on ad spend was poor and their cost per purchase was unsustainably high.

The core problem was a mismatch between creative strategy and audience intent. Static image ads were not showcasing the furniture in a way that stopped the scroll, and the catalogue was not being leveraged as a dynamic performance asset. They needed a complete rebuild — strategy, creative, and targeting — from the ground up.

• Poor ROAS from existing campaigns — budget being wasted on non-converting traffic
• Generic static creatives failing to differentiate the product in a competitive feed
• No dynamic catalogue ads — products were not being retargeted to high-intent browsers
• Audiences were too broad — no segmentation between cold, warm, and hot traffic
• UGC video content completely absent — the most powerful format for furniture purchase decisions

Dynamic Catalogue + UGC Video — a Two-Engine Creative Machine

We restructured the entire Facebook Ads account around two core creative formats: dynamic catalogue ads that automatically serve the most relevant products to the most relevant users, and UGC-style video ads that build trust and create emotional connection with the product in a real home environment.

The campaign was built with a full-funnel structure — cold audiences for awareness and discovery, warm retargeting for engaged users, and hot custom audiences for cart abandoners and past purchasers. Each stage had its own creative, bid strategy, and optimisation signal.

• Full Facebook Ads account audit and rebuild — new campaign architecture from scratch
• Dynamic product catalogue set up and synced to the product feed
• UGC video ad creatives produced and deployed for top-of-funnel awareness
• Advantage+ catalogue campaigns for automated product-level retargeting
• Layered audience strategy — cold lookalikes, warm engagement, hot purchasers
• A/B testing across creative formats, headlines, and call-to-action variants

3,071% ROAS — Every Rupee Returned Over Thirty Times

The combination of dynamic catalogue ads and UGC video creatives delivered one of the strongest ROAS figures in our portfolio — 3,071%. The Advantage+ catalogue campaigns automated product-level retargeting at scale, serving the exact products each user had viewed to re-engage them at the moment of peak purchase intent.

The UGC video ads consistently outperformed static creatives in cold audiences, driving lower cost-per-click and higher add-to-cart rates. Revenue figures and client identity are protected under NDA.