Ran a Facebook ad campaign for a financing business to generate high-quality leads using UGC videos and premium images, testing multiple audience segments to optimize performance.
This financing and lending business wanted a steady, predictable flow of high-quality leads through paid social — but had no tested strategy for reaching the right audience or proving which creative format actually converted.
Generic ad creative wasn't building enough trust for a financial product, and without proper audience testing, ad spend was going toward people who were unlikely to ever convert into qualified leads.
We built and ran a full Facebook ad campaign combining UGC-style videos with premium photography, then tested multiple audience segments side-by-side to find out what actually drove qualified leads.
Every campaign was structured and monitored inside Meta's Ads Manager, with budgets, bidding, and creative adjusted in real time based on performance data — not guesswork.
The Facebook campaign reached 41,632 people, with six campaigns run side-by-side to compare audience segments and creative formats against each other in real conditions.
Specific lead and revenue figures remain confidential under an NDA, but the testing structure gave the client a clear, data-backed view of which audiences and creative actually drove qualified leads — not just impressions.