Flooring & Furniture Store — UK

The Problem

ATC Flooring Ltd operates physical retail stores in Slough and Southall, UK — offering one of the region's most comprehensive ranges of flooring, tiles, furniture, chandelier lights, and professional painting services. Despite a strong walk-in reputation and a constantly expanding product range, their existing website was outdated, slow, and failing to convert online visitors into buyers.

The catalogue had grown far beyond what the original site could accommodate. Customers browsing online were met with an experience that didn't match the quality of the in-store offering — incomplete product listings, poor navigation, and no clear path to purchase. The business was invisible in online search and losing ground to better-presented competitors every single day.

• Outdated website that no longer reflected the brand's quality or product depth
• No organised product catalogue — tiles, flooring types, furniture all mixed without structure
• Poor mobile experience pushing potential buyers away before they even browsed
• No SEO foundation — the business was invisible in local UK search results
• No checkout flow — customers had to call or visit to complete a purchase

The Solution

Smartal Solutions rebuilt the entire online store on Shopify from the ground up. We began with a comprehensive discovery of the product range — categorising every SKU across tiles (by room, colour, and material), laminate, luxury vinyl, carpet, porcelain, furniture, chandeliers, and professional services. The result was a clear, logical store architecture built around how their customers actually shop.

The new design was built to communicate authority and trust immediately — clean layout, professional photography placement, and a checkout experience optimised for the higher-consideration buying journey typical of home improvement customers in the UK. Every element was built mobile-first, as the majority of their audience browses on phone before visiting in store or purchasing online.

• Full Shopify store design and development — custom theme, brand-aligned aesthetic
• Complete product catalogue built across tiles, flooring, furniture, lights and services
• Collections structured by room, colour, material, and product type for easy navigation
• Mobile-first responsive build with fast load times and streamlined checkout
• SEO foundation — optimised titles, meta descriptions, URL structure, and alt text throughout
• Ongoing store management — new stock additions, collection updates, and performance optimisation

The Result

The rebuilt Shopify store gave ATC Flooring Ltd a digital presence that finally matched the quality and scale of their physical operation. Customers can now browse a comprehensive, well-organised catalogue online, find exactly what they need, and purchase with confidence — with session duration, pages-per-visit, and conversion rates all improving significantly after launch.

The store is live, actively managed by Smartal Solutions, and growing month on month. New product lines are added regularly, and the online channel now functions as a genuine revenue driver — not just a digital brochure pointing people toward the phone number.